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Concept & Schematic Design

Architectural concept design before detailed decisions.

We turn site constraints, use cases, spatial ideas and visual direction into a clear concept package for the next design or investment decision.

ConceptLayoutsVisual directionBuildability
Concept and schematic design hero image from Danica parent service page

What this service is

Early-stage architecture that turns a brief into clear options before technical design locks the project down.

We develop space plans, massing, facade direction and a coherent schematic package so the selected concept can move toward permits, consultants and budget alignment.

Landowners

Owners testing development potential before committing to full design.

Private villas

Clients who need layout, views, pool, access and budget logic before the project becomes emotional.

Developers

Small hotels, apartments and residential schemes that need investor-ready clarity.

Remote investors

Clients who need visual options and a structured way to compare directions online.

What you get

Enough design to make the big decisions while change is still inexpensive.

01

Site analysis

Access, orientation, privacy, topography, utilities and constraints.

02

Space planning

Room program, adjacencies, circulation, storage and service logic.

03

Massing direction

Volumes, heights, facade intent, proportions and key materials.

04

2-3 options

Side-by-side plans and massing with pros, cons and area schedules.

05

Budget range

Order-of-magnitude CAPEX with the main cost drivers highlighted.

06

Permit roadmap

Drawings, consultants and timeline needed for the next stage.

Process & timeline

From brief to a selected schematic direction.

The parent page frames this as the bridge between feasibility and BIM/permit drawings: options first, then one refined package.

1

Brief and data

Goals, constraints, survey or topo if available, photos and inspiration.

2

Concept options

Two or three alternatives covering plan logic, massing and facade direction.

3

Review and choose

Workshop to compare tradeoffs, budget and preferred direction.

4

Schematic package

Refined plans, key sections, area table, styleboard and budget range.

5

Next stage

Fixed proposal for BIM, permit drawings and consultant coordination.

Fees

Our Concept & Schematic Design fees.

Production publishes three concept packages. The new page keeps that pricing table readable and separates inclusions from exclusions.

EUR 5 / m2

Essential Concept

Best for: A quick go / no-go concept for simple plots.

A very lean early decision tool below typical market pricing.

Included
  • One layout concept: plans only
  • Basic site fit and orientation
  • Approximate GIA / NSA areas
  • Very rough CAPEX order of magnitude
  • One online review session up to 60 min
Not included
  • Alternative options
  • 3D massing or visuals
  • Consultant coordination or permit roadmap
EUR 60 / m2

Investor Concept Pack

Best for: Investors and developers needing a mini-package for partners, banks or city officials.

A more complete concept package with extra refinement and investor-ready documentation.

Included
  • Additional refinement loop for the preferred option
  • More detailed CAPEX breakdown
  • Simple financial model inputs
  • Phasing and implementation sketch where relevant
  • 2-3 page concept memo for early conversations
  • Coordination outline for structure, MEP and landscape
Across Europe, concept and schematic design for villas and small hotels commonly ranges around EUR 15-60/m2 depending on scope and complexity. Final fees are fixed after brief review.

Why it matters

Most expensive redesigns start as unclear early decisions.

Concept and schematic design lets you test scenarios, compare capacity and align everyone around one picture before detailed documentation begins.

What we need from you

Plot address, survey if available, target use, rough size, rooms, style references and constraints.

Deliverables

Concept options deck, schematic set, outline spec, area logic, budget range and permit roadmap.

Decision value

The work helps avoid sunk cost, weak options and late-stage consultant conflict.

Next stage

BIM, permit drawings and consultant coordination can continue from the selected concept.

Architectural schematic plan for concept design service

Ready for concept options?

Send the plot, brief and target area.

We will confirm which concept package fits the decision you need to make next.